Within the current chaotic environment, identifying opportunities and managing risk becomes more important than ever. With COVID-19 as the catalyst, the world has moved online overnight. Your customers are spending more time on social media, cloud conferencing, webinars, websites, apps, streaming and more. And they are talking online more than ever – about their lives, how baking has become the next big trend, how home school e-learning is a daily […]

Now more than ever, an organisations’ tech stack makes the difference between survival and liquidation. Even before the current economic crisis, data showed that companies with a highly unified technology stack were 131% more likely to have significantly outperformed their business goals (Source: Econsultancy Digital Trends 2019). Post COVID-19 and worldwide social distancing, it is predicted that tech will become increasingly important to business continuity. Not surprisingly, a unified tech […]

Today is the day to take the time to think and plan for the future. Assess where you are, and if you are meeting your goals? Leaders, remember to go back to the fundamentals. What are your company vision and business objectives? Are the strategies and actions you are taking aligned and making a positive impact with a tangible outcome like profit or efficiency. If not, what can you do […]

With the world looking for options, online shopping platforms are more important than ever! Remember to drive lead generation and ROI with a “Shop Now” call to action button on your social media posts to get your shoppers clicking. Food retailers like Pick n Pay and Woolworths have great online delivery platforms, and brands like Zando, Superbalist, and MRP will keep your customers looking good 😉 And for everything else, […]

Times are tough, and it’s increasingly challenging to gain a competitive edge. Most businesses opt to do the right thing first, and make sure they offer the best service or product at the most value for money price. This strategy focusses on doing what you do now, but better. It involves driving efficiencies, operational execution and enhancing the customer experience. A key part of the foundation is the customer experience. […]

Do you question whether digital provides an ROI? With the media landscape including digital, many organisations are interrogating whether social media can deliver revenue upside. While traditional advertising like TV, radio, outdoor and print are generally understood to be drivers of awareness, brand equity and conversion to loyalty, the role of social media in driving tangible outputs is less clear. We often hear stats like “3 out of 4 customers […]

Today’s first impressions are often made online. What you look like and say in your LinkedIn, Facebook, Twitter and Instagram profiles creates an online persona of who you are, and what you can deliver. This will often influence the hiring process of potential employers. And on the reverse side, will influence employees who are looking to join a new team and look at the online profiles of the leaders within […]

According to eshopworld, there are currently 19,43 million e-commerce users in South Africa with this set to grow to 24,79 million by 2021. That’s 25% growth with almost 45% of the South African population shopping online by 2021. While ecommerce is still in its infancy, the consumer behaviour has been established within the media, electronics and fashion space and is set to grow and expand. The need for convenience and […]

Does your corporate image keep you awake at night? Do you wonder how to improve your organisational reputation, and how the perceptions in the digital space impact investor confidence, talent attraction and employee engagement? Times have changed with blogs, news and social media shaping the public perception of your organisation. In a short period of time, organisations have had to add digital corporate identity management to the many tasks that […]