Identifying Opportunities From Risk
May 12, 2020

Digital, A Basic Tool of Trade

This year has been chaotic. We went from business euphoria at the start of a new decade to a crisis in a short space of time. The way we behave, communicate, and work has changed in fundamental ways, transforming the very nature of our society.

In this environment, companies and people have moved to digital, and have come to the realisation, that this is now a crucial enabler to business growth. Digital channels that include an optimised website, SEO, Google Ads, and social media are now basic tools of trade. The challenge is converting this investment into leads that translate into revenue.

To transform your digital presence, contact Affinity Consulting Africa – the digital innovators that are passionate about digitising your business strategy. Email us at or go to