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Your Online Profile Is The New Handshake

Today’s first impressions are often made online. What you look like and say in your LinkedIn, Facebook, Twitter and Instagram profiles creates an online persona of who you are, and what you can deliver. This will often influence the hiring process of potential employers. And on the reverse side, will influence employees who are looking to join a new team and look at the online profiles of the leaders within an organisation they are considering joining.

Your online profile is the new handshake. It’s a representation of who you are as a brand and can reflect positively or negatively on you and the organisation your work for. Consider your online presence carefully, whether you are a potential employee or part of a leadership team that is hiring. What you look like, say and comment on, matters. Having no profile and no comments matter even more, as it speaks to lack of transparency and authenticity that can negatively impact your prospects.

Have you looked at what your online profile says about you, or your organisation? To connect to your audience and create the “right” first impression, contact Affinity Consulting to frame your digital presence. You are your brand. #CorporateIdentity #DigitalIdentity #CorporateReputation #EmployeeEngagement